Practical Management Science: Spreadsheet Modeling and Applications

Type

Book

Authors

Wayne Winston

S. Christian Albright

ISBN 10

0534217745

ISBN 13

9780534217747

Tags

Management Science, Statistics, Computers & Technology, Production, Operation & Management, Probability & Statistics, Management

Description

This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling. - from Amzon

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